Why get a website?
Top 5 Reasons;
1. Establish a presence
There is millions of people online everyday searching for products, and services. Without a website you completely ignore everyone online, that would be the same has keeping your closed sign up on a busy shopping day. You want to show that you are interested in thier business as your competitors are most likely online in the World Wide Web community.
2. Create Word of Mouth Marketing
Or another term would be networking, if you have your website up communicating to other businesses and people what you have to offer, they might not need your service but may know someone who does. So having a website that really stands out and delivers a clear message is also a great marketing tool.
3. Make more information available
Not only should you have information about your business, such as location and contact number, but you can easily put up special offers you may be having in your store. This also gives you a resource to place testimonials or show examples of what your business offers.
This also creates the 24 hour service without staff. Since you have taken the time to put the information on your website, even when your closed people can still get the information they are looking for anytime they need it.
Did something to help out in the local community? Press releases are a great way to inform your customers about what your business is doing.
4. Answer questions
Now this seems to go with the previous entry but it’s very important so it is on it’s own. If your customers need questions answerd such as what are your store hours, or what do the rooms in your hotel cost. These questions can be answered before they ever have to get in thier car and drive to your business location, or sit on hold while waiting for a customer service repersentative.
5. Sell things online
This suprises many people that this isn’t #1, the reason this isn’t the number one reason is the 4 above this one need to be completed first to establish a great website.
In order to be competitive online you need to consider many of the same things and more as you do for your Brick and Mortar store.
This is a great place to educate people about your products/services and when you have established yourself online you will deffinately be able to sell your products.