Website Benefits and Let Downs
in response to (thismyurl): Does Your Web Site Help, or Hurt Your Business?
I have to agree with this article as harsh as it sounds it speaks the truth. If you setup a website and don’t put the time and effort to make sure your content is relevant to your customers than your website is just a let down. Old products or sales that aren’t available is not helpful and is going to turn people away from visiting your website and possibly even your business. Now some companies like hotels information may only change on a seasonal basis but you want to make sure you don’t have your non peak rates posted during the summer months when this is when your booking at full capacity.
When you invest into your website (not necessarily money but time) to make sure your content on your website is the information your visitors are looking for. Your visitors and customers are going to be happy they were able to get the information they needed. People are more likely to do business with the company that they had a good experience with.
How can you judge if your information is relevant well the best people to ask are your visitors, but as a self judging tool think about what questions people might be looking to have answered, then visit your website and see if the questions are answered and are answered easily.
Sample questions;
What are the store hours?
Where are they located?
What do they offer?
